TGA, a leading mobility scooter specialist, has successfully hosted its latest Trade Roadshow in Runcorn - part of its enhanced outreach programme to dealers.
Building on the success of the inaugural roadshow in Bristol during January, this second in a series of TGA trade events generated a higher number of visitors – all keen to discover the unique benefits of choosing this trusted supplier. Dealers who attended the Runcorn Holiday Inn had the advantage of talking to TGA in a focused manner so individual business needs and strategies could be discussed. In addition to networking with fellow business owners, attendees were able to meet the TGA team, gain exclusive product deals and take advantage of free PR opportunities. There were three zones of information covering products, service and marketing - each explaining how TGA helps dealers gain a competitive edge through added value support.
The product showcase included best-selling examples from the TGA range. The demonstration of the WHILL Model C and its remote control app provided a highlight along with the chance to test drive scooters in the adjoining conference room. An exclusive preview of the new Minimo Autofold was on show which will be officially launched at Naidex 2019. In addition to spending time face-to-face with the TGA Area Sales Managers, dealers engaged with the TGA Service Manager and discussed many aspects including warranties and the trade website. The unique marketing opportunities available from TGA, including safe scooter driver awareness days for dealers, generated strong interest along with the ongoing free PR support that increases regional sales.
In between talking business, a free lunch was provided and the opportunity to enter a raffle which raised funds for one of TGA's designated charities – Dementia Friends, an Alzheimer's Society initiative. The hamper winners were Guy and Anita Jenkinson, MobilitySure; Dave Thomas, DSL Mobility won a case of traditional ale; and Nick Taser, Rosscare, received holiday vouchers worth £250. On departure dealers were able to collect a free range of the latest TGA Point-of-Sale graphics along with an impressive goodie bag and quality branded tops.
Guy Jenkinson, joint owner of MobilitySure near Blackpool said: "It has been so convenient to come and meet TGA today and we appreciate their effort of visiting the North West. We have refreshed our knowledge of TGA products and seen the new powered folding Minimo. It’s been great to put a ‘face to a name’ especially in the service department and the online marketing advice we gathered will be vital for sales. I would definitely recommend attending the TGA Roadshow to other dealers, not only to spend focused time with TGA, but to share ideas and feedback from fellow business owners, what's working, what isn't, and how we can help each another. Superb."
TGA will be hosting its next Roadshow in Dublin on 19th March 2019. For free tickets contact Julie Stokes on: 01787 888103. Email: email@example.com
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