TGA, the UK leading specialist in quality mobility scooters, is delighted to announce that its new Breeze S3 and S4 and the Israeli manufacturer, Afikim, have recently won the International Red Dot Product Design Award for 2011 in the category of Life Science and Medicine.
Alongside other successful world-class brands such as Apple, Mercedes-Benz and Rolls Royce, the TGA Breeze S3 and S4 mobility scooters were officially accredited as winners during the spectacular awards ceremony held at the Aalto-Theater in Essen, Germany on 4th July. The Red Dot Design Award is an international, commercial prize awarded by the Design Zentrum Nordrhein Westfalen with categories for product design, design agencies, and design concepts. Since 1955, designers and manufacturers have submitted entries with successful products being displayed in the Red Dot Design Museum on the premises of the historical Zollverein Coal Mine Industrial Complex in Essen. Every year this awards scheme has more than 11,000 submissions from 61 countries and the Breeze was one of few successful entries in the Industrial Product Design classification. Independently tested in top-secret by the Red Dot panel of experts in Germany, the Breeze S4 underwent a series of extreme trials during December 2010 and January 2011 which resulted in the first mobility scooter winning in over 10 years. The assessment process involved rigorous examinations of all the components to ascertain manufacturing quality, testing of the scooter's performance and comfort levels, evaluation of functionality and ease-of-use and finally an overall review of incorporated features.
Shachar Hillel, Marketing Manager for Afikim who manufacture the TGA Breeze S4 explained: "Afikim have operated from the second largest Kibbutz in Israeli since the early 1980's and have always invested heavily in R&D. Product quality, reliability and ergonomics are so important in the design of mobility scooters to ensure the end user remains comfortable, can easily control themselves and ultimately experiences the smoothest ride possible. Every generation of Breeze scooter has pushed the boundaries in terms of product innovation and when our design team suggested we should enter the latest marque in the international Red Dot awards, I felt we had a extremely good chance of winning. The new Breeze had already won an industrial product award from the local Israeli Government Office in April, however this international platform was going to be a different level. Bearing in mind the world-leading brands that are associated with the Red Dot, the Breeze would have to impress on all levels to be successful."
Shachar continues: "Our customers here in Israeli, the UK and across many regions of the world totally depend on their Breeze mobility scooter for independence outside of the home. Hence product design that delivers ease of use, durability and peace of mind is absolutely essential and this is why the Breeze S4 is so popular worldwide. When you consider the vulnerability of our end-users, ethically we have to ensure our products incorporate the very best in mobility technology which has resulted in over two million Euros being invested into the development of the latest Breeze S3 and S4. Winning the Red Dot award is an absolute privilege for us and I would like to thank the whole Afikim team for their hard work on this project. We will continue our mission to continually innovate in the mobility sector and hope that this independent esteemed award is a clear indication to all of how remarkable the Breeze is, in terms of product design, looks and overall user experience."
Launched in the UK in April at Naidex National, the Breeze S3 and S4 have already proved exceptionally popular with TGA customers. Continuing the established and renowned Breeze heritage, these new models continue to lead the sector as they provide levels of freedom and peace of mind unsurpassed in the current marketplace. Now as an internationally recognised award winning, this trend is set to increase across the UK and beyond with the Breeze becoming first choice for hassle-free mobility in every respect.